A montage of my best motion work through March 2012.
A.R.T.I. stands for Art Rendered Through Identity. It was an idea conceived by 6 talented New Media Design and Interactive Development students at the Rochester Institute of Technology in the fall of 2011. Our team was given 20 short weeks to brainstorm, conceive, and bring and idea to life. We decided that art can lack a personal connection for those who merely possess it. Our solution aims to produce a personal, expressive and visually appealing representation of who you are based on your body’s biometric data, generating beautifully unique artwork from your biological signature.
Assigned to overhaul the Range Rover onboard computer interface, I took on a 7 week challenge researching, wire-framing, designing, and animating. I chose to demo how the user would navigate through the three main screen paths and also show one piece of special vehicle functionality. The system structure required me to design over 15 screens and 50 different modules.
Assigned to create a project for a Wines of the World course at RIT, I chose to design a brand name, logo, and website home page for a fictional winery. My primary goal was to not merely design a pretty web page, but to design something so invigorating and inviting that it actually immersed the user in an experience that they would remember and be encouraged to share with others without hindering the website functionality for the user.